Lyft
Encourage prospective bikeshare riders, seeking a fun and joyful way to navigate their city, to take their first Lyft Bike or Scooter ride by offering them a seamless free unlock upon download.
Everyone’s seen the bikes and scooters around their city—they know they’re there. But we want to spark a spontaneous moment, encouraging riders to break free from routine with a free unlock on us. Each ride offers that ‘breezy’ feeling—light, effortless, and carefree—both in how they move and how they feel as they glide through the city.
The Results
Great success with over 65% customer usage and over 3500 redemptions.
Creative Direction / OOH Campaign / Design / Copy
2024