Midori Bio

Radically changing the world by reducing the life of waste plastic from 300 to 1000 years to just 3 to 5, by using a naturally derived additive ingredient.

Drawing on the Japanese ideology of 'Kanso' and the scientific diagrams of module structures, we broke the logo down to it's simplest form. A form that represents our beliefs and values, our efforts to be transparent, trustful and radically change the world in the simplest ways.

Branding / Graphic Design / Animation

2022