Ocean's Tuna
Owning the brand position of the most responsible, cool and sustainably sourced tuna in the Canadian market, through the relatable tone of voice of our younger audience.
This national campaign rolled out through OOH print advertising, web, digital media, PR, display ads and social channels. Engaging with our ever-growing younger audience across all channels embodying their tone of voice and communicating that Ocean's shares the same values of sustainability and responsibility as our consumers.
Results
4.2 Million views
Top 1% effects on TikTok
22.3 Million impressions
50K Landing page clicks
Creative Direction / OOH Campaign / Strategy
2023
